Mint Strategies

Health & Wellness

Med spas, wellness clinics, veterinary and aesthetic practices. Booking software that does not talk to reminders, and no-shows nobody measures.

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What You Get

No-shows you can actually measure

Confirmation and reminder sequences by SMS and email, with the no-show rate reported monthly rather than felt anecdotally.

Rebooking built into the visit

The next appointment is offered and scheduled before the client leaves, and the sequence follows up if it is not.

Reviews after every visit

Requests fire automatically, routed to whichever platform the client prefers, so the profile keeps building.

Why Now

An empty chair is the most expensive thing in the building.

Practices of this size run on appointment density and repeat visits, and both are usually managed by hand. The booking system, the reminder tool, the review platform and the marketing list are four separate products that do not know about each other, so the same client appears four times and no one can say how many of them came back.

What We Find

The Same Four Things, Almost Every Time

Four systems, one client, four records

Booking, reminders, payments and marketing each hold a partial version of the same person, and none of them agree.

Nobody knows the retention rate

The practice can say how busy last month felt, but not how many first-time clients came back a second time.

Intake is still on a clipboard

Forms filled by hand, typed up later or not at all, and never available at the next visit.

Reviews are requested when someone remembers

Which means after the visits that went well and the receptionist was not busy — a small and unrepresentative sample.

How We Fix It

The Work, In Order

  • One client record that booking, reminders, payments and marketing all write to
  • Confirmation and reminder sequences with no-show reporting
  • Digital intake completed before arrival and stored against the record
  • Rebooking prompts built into the end of the appointment
  • Automated review requests routed through a hub
  • Retention and repeat-visit reporting, monthly
  • Google Business Profile maintained with services, hours and photographs

Booking platforms · Review automation · Twilio · Google Business Profile

Where a practice handles protected health information, scope and data handling are agreed with your counsel before any system is touched.

Retention is cheaper than acquisition, and easier to fix

Most practices at this size have never measured the rate at which first-time clients return, which makes it the largest unexamined number in the business.

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Find Out Where You Actually Stand

Eight categories, scored against your three closest competitors. We need nothing from you but your business name — every signal we check is already public.

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