Every lead has an owner
Routing rules that assign by source, area or agent, with a next action attached. Nothing sits in a shared inbox waiting to be noticed.
A database full of leads with no owner and no next action, and no way to say which source produced the last closing.
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What You Get
Routing rules that assign by source, area or agent, with a next action attached. Nothing sits in a shared inbox waiting to be noticed.
Property enquiries, saved searches and valuation requests land on the contact record instead of in an email.
By month three you know whether the portal, the referral or the profile produced the closing, and where the marketing spend should go.
Why Now
Most agents and small brokerages already own the right software. The problem is that leads arrive and land nowhere in particular, follow-up depends on whoever remembers, and the website that generates the enquiry does not write back to the database. Buying another tool does not fix it, because the tool was never the constraint.
What We Find
An enquiry arrives at nine at night and is answered on Thursday. By then the buyer has spoken to three other agents.
The property search that generates the enquiry sits on one system, the follow-up on another, and nothing passes between them without a person copying it.
Years of imports, duplicates and half-finished entries mean the database is treated as unreliable, so people work from memory instead.
Rules built around individuals stop working the moment the roster changes, and leads quietly route to nobody.
How We Fix It
FollowUpBoss · IDX providers · HubSpot · Make · Review automation
Response time is the single largest lever in the funnel, and it is almost entirely a systems problem rather than an effort problem.
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Eight categories, scored against your three closest competitors. We need nothing from you but your business name — every signal we check is already public.
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