Education & Training

Private schools, trade schools, tutoring and driving academies. Enrolment is a pipeline nobody manages as one.

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What You Get

Speed to first response

An enquiry gets an acknowledgement within minutes and a human follow-up task the same day. This is the single largest lever in the funnel.

A funnel you can actually see

Enquiry, tour, application, offer, enrolled — with a number at each stage and a visible drop-off, updated automatically.

Re-enrolment that is not a fire drill

Renewal sequences that start early enough to matter, rather than a scramble in the final term.

Why Now

Roughly seven in ten enquiries never become an application.

Enrolment is a sales funnel with different vocabulary — enquiry, tour, application, offer, enrolled — and most institutions manage it in a spreadsheet or not at all. The leak is rarely at the end. It is at the beginning, in the gap between a parent showing interest on a Tuesday night and somebody responding on Thursday.

What We Find

The Same Four Things, Almost Every Time

Enquiries are tracked in a spreadsheet, or nowhere

Which means nobody can say what happened to the last thirty, and the honest test is simply to pull them and ask.

The biggest drop is at the very first stage

Families enquire and never hear back quickly enough, or hear back with information overload instead of a next step.

Nobody knows which channels produce enrolled students

Only which channels produce enquiries, which is a different and much less useful number.

Application friction goes unexamined

Long forms, unclear document requirements and no saved progress, with no data on where applicants abandon.

How We Fix It

The Work, In Order

A defined funnel with stages everyone agrees on and a number at each
Automated acknowledgement within minutes, plus a same-day human task
Tour booking wired directly to the enquiry record
Application status visible to the family, with automated reminders on missing documents
Source tracking through to enrolled, not just to enquiry
Re-enrolment sequences that begin on a schedule rather than a panic
Monthly reporting on stage conversion and where the funnel leaks

HubSpot · Make · Zapier · Review automation · Google Workspace

Software automates the process you already have

Including the broken one. Which is why the process gets fixed first and the platform second.

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Find Out Where You Actually Stand

Eight categories, scored against your three closest competitors. We need nothing from you but your business name — every signal we check is already public.

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