Mint Strategies

Education & Training  ·  Brevo

Brevo Setup for Education & Training Businesses

For the tutoring or training business starting small: enquiries as contacts, an automated follow-up, and the completion sequence that produces referrals.

At a Glance

Platform
Brevo
Build
Starter, $3,000
Built In
About Four Weeks
First Engagement
$7,750

The Stack

What Runs Where

Eight layers, with Brevo holding the record. Everything else is either switched on inside it or connected to it.

Reasoned from the pattern; no education engagement has been delivered yet.

System of Record
Brevo
Contacts, a simple deals pipeline, and every email and text sent.
Intake
Forms Into Brevo
A form becomes a contact with a source and a list.
Follow-Up
Brevo Automation
Email and text sequences that run without anyone remembering.
Messaging
Brevo Email and SMS
Transactional and marketing messages from one place, priced by volume rather than by seat.
Reviews
Brevo Automation
The review request as an automated send when a job is marked done.
Forms
Typeform or the Site's Forms
Enquiries and applications as records with a source.
Mail and Calendar
Google Workspace
Enquiry mail logged, tours and calls booked.
Payments
Stripe
Deposits and tuition plans.

What We Switch On

Inside Brevo

  • Contact attributes and lists that match the business, not the template
  • The follow-up sequence for new enquiries
  • The review request automation
  • A simple pipeline for the jobs in flight
  • Transactional email for confirmations and reminders
  • One report: enquiries, source, and what became of them

What it does not do. Brevo is a messaging platform with a light CRM attached; when quoting, scheduling or job costing are needed the record moves to a platform built for them, which is a day's work at this size.

The Path

One Job, Start to Finish

  1. The Enquiry

    Becomes a record with a source and a next step within the minute.

  2. The Follow-Up

    A sequence that begins on a schedule rather than a panic.

  3. The Application

    A pipeline stage with the documents it needs.

  4. The Enrolment

    Deposit taken, the record moved, the welcome sequence started.

  5. The Completion

    The review request, and the alumni sequence that produces referrals.

Connections

What We Wire In

Forms

Enquiries and applications as records

Google Workspace

Mail and calendar on the record

Stripe

Deposits and tuition plans

What It Costs

The Starter Build

Your platform holds the customer and just needs configuring properly, so this is the Starter Build.

Every line is priced on its own: the website, the CRM Build and each connection.

The CRM Build, Starter$3,000

About four weeks. CRM only, never discounted.

The Website$2,500

$1,500 with Growth and up. Designed for your trade, live in about two weeks.

Typical first engagement$7,750

$6,750 with Growth and up. The website, this Build and the connections above.

Platform licenses are billed by the vendor. We hold no partnership or reseller relationship with Brevo or any platform named here.

Free Company Audit

Find Out Where You Stand

  1. 01
    Fill In the FormTwo minutes. No login, nothing installed.
  2. 02
    We Score Eight ThingsWhat customers can see, against the top three nearby on Google Maps.
  3. 03
    You Get Your Score CardAnd what to fix first. Free, in two to three business days.
We need the company name to find the public signals.
Tell us who the Score Card is for.
Enter your website, or type none.
Enter a phone number with the area code.
We send the Score Card here, so it has to be right.

Free. Used only for your Score Card, never shared. We may text your number about the audit; reply STOP to end that. See our Privacy Notice.

Request Received

Your Score Card arrives within two to three business days, at the address you gave. A confirmation email is on its way now: reply to it with any question, and a person will answer.