Who We Are
About Mint Strategies
We build your website, market it, and run the operations behind it, for businesses with an owner, a phone and no system yet.
At a Glance
- Based In
- Austin, TX + Irvine, CA
- Remote
- Nationwide
- Lead Builder
- One, Start to Finish
- New Clients
- Four a Month
Who We Work With
Six Job Duties.
Two Employees.
Everything Handled Second.
The six are below. The one handled second is the one that leaks.
Answering the Phone
The calls you miss go to someone else.
Quoting the Work
At 10pm, from memory and a notes app.
Scheduling the Crew
Who goes where tomorrow, decided tonight.
Chasing the Estimate
It went out Tuesday. Did anyone follow up?
Getting Paid
The invoice, the reminder, the card fee nobody questioned.
Being Found
A Google listing from 2019, doing its best.
Why We Do This
Mission and Vision
Give owner-operated businesses the website that gets them found and the system that runs their jobs, so the business no longer stops when the owner does.
Every trade and service business under $5M running on a record it owns: a name on every job, the rules written down, a stack that works, and a place in the answers people search.
If Any of These Land
It Isn't a People Problem
- Estimates you sent and never heard back on — and never chased.
- Jobs you cannot say the margin on until the accountant does.
- Software you pay for every month and have never opened.
- A phone that only one person can answer, and a business that waits when they can't.
Our Position
One Department, Not Three
RevOps was built for companies with three departments. We do it for companies with one.
Revenue Operations Firms
Built for Three Departments
- Start Around $5M a Year
- Align Sales, Marketing and Service
- Need a CRM to Architect
Mint Strategies
Built for One Owner
- $100K to $5M a Year
- One Owner, One Phone
- We Build the System First
Firms like Aptitude 8 won't take a business until it has two hundred employees and a CRM to architect.
We're who you hire to get there.
Colleges don't teach this. We learned it by doing it.
How We Work With You
Five Steps, Audit First
Audit first, and visibility work can begin right away.
Website and CRM work happen where the audit says they are needed.
Audit
The free company audit shows what customers, Google and AI systems can see, how you compare with nearby competitors, and what to fix first.
Visibility
We manage what decides local search and AI visibility: your Google Business Profile, listings, hours, reviews, rankings and AI answers.
Website
We write and build the site: service pages, service-area pages, the first articles, structured data and the paths that turn a visit into a call.
CRM
We set up the industry platform you already pay for, or build the CRM and follow-up you need.
Monthly Plans
After setup, choose how much we monitor, manage, expand or run with you.
How We Work
Rules We Hold Ourselves To
Written down, so you can hold us to them.
Four New Clients a Month
So no start slips.
The Audit Comes First
Before any proposal. Quoting without it is guessing.
Re-Scored Every Quarter
Against the same eight categories, so you see what moved.
No Revenue Promises
We commit to the work, and the re-score shows it.
No Hand-Offs
The person who sells the job leads the build.
We Build Software Too
Connections are built, not resold, so they change when you do.
Two of our eight industries rest on delivered work; the other six are reasoned from the pattern. Each industry page says which.
What Owners Get Wrong
Five Misconceptions
What stops most owners is a belief that isn't true.
“We're too small for this.”
The opposite. A system is easier to set up from scratch than to unpick after ten years.
“That's a tech company thing.”
It came out of software. The discipline works fine at a concrete company; the jargon doesn't.
“We don't have the data for it.”
You don't need it. Creating the record is the work, not the prerequisite.
“This is marketing.”
Getting found is where it starts. The CRM and the operations behind it are what keep the work profitable.
“We'll do it when we're bigger.”
Growth is what breaks an undocumented business, and that is the worst time to start.
Still Not Sure?
The free company audit shows where you stand, in two to three business days.
Before You Sign
Common Questions
What owners ask on the first call.
No. The audit comes first, and visibility work can begin straight away. The website and the CRM are built where the audit says they are needed. A site with no tracked number, no follow-up and no system behind it produces leads that land nowhere.
An agency will rank your site and run your ads. They won't configure your pricing rules, derive your travel zones from twelve months of job history, or set bank transfer as your default payment method. Those aren't marketing problems and most agencies won't touch them.
Usually it means you're paying for capability you've never switched on. A large share of most engagements is configuring what's already in your subscription — which is also the cheapest value in the project.
No. We won't recommend a platform that pays us a referral fee without disclosing it, and nothing in our selection process earns us a commission from any vendor. We also check whether a platform clips a percentage of every payment you process — several do, and they rarely publish it.
Everything in your name stays yours: the domain, your CRM and platform logins, your Google Business Profile and your customers. Plans are billed monthly, so notice before the next month starts is all it takes. If you leave, the site comes down unless you buy it at its full build price, less what you have paid. Our accounts stay ours.
No. Too much of that sits outside our control. We commit to what we do control and can show you: the review request firing on every job, the Google profile maintained, a site an AI assistant can read and cite, and lead source data visible for the first time. Whether volume follows is reported every quarter, not promised.
Free Company Audit
Find Out Where You Stand
- 01Fill In the FormTwo minutes. No login, nothing installed.
- 02We Score Eight ThingsWhat customers can see, against the top three nearby on Google Maps.
- 03You Get Your Score CardAnd what to fix first. Free, in two to three business days.