Mint Strategies

Professional Services

Law, accounting and insurance practices. Intake arrives by email, client history sits across three inboxes, and the referral sources that produce the work are invisible.

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What You Get

Intake that does not depend on an inbox

Every enquiry lands as a record with a source, an owner and a next step, whether it arrived by form, phone or referral.

One place for the client history

What was said, when, and by whom — visible without asking a colleague to forward a thread.

Referral sources ranked by revenue

So the relationship effort and the lunches go to the people who actually send work.

Why Now

Your best referral source is a person you cannot name.

Small practices are almost entirely referral-driven, and almost none of them can say which referrers actually produce revenue. Intake arrives as an email to whoever was listed on the website, matters are tracked in the billing system, and the relationship history lives in individual inboxes. The practice runs, but nobody can see it.

What We Find

The Same Four Things, Almost Every Time

Enquiries arrive in one person's inbox

When they are away, intake stops. There is no queue, no ownership and no record of what was declined.

Conflicts and qualification happen by memory

No consistent screening step, so unsuitable matters get further than they should before someone notices.

Billing is the only system of record

Which means the practice can see what it invoiced and nothing about what it nearly won or why it lost.

Referral relationships are unmeasured

Everyone has an opinion about who sends the best work. Nobody has the number.

How We Fix It

The Work, In Order

  • A single intake path with routing, ownership and a documented qualification step
  • Email synced onto the client record so history survives an individual's absence
  • Source captured on every enquiry, including named referrers
  • Automated follow-up on proposals and quotes that go quiet
  • Engagement letters and signature handled in the same system
  • Monthly reporting on enquiry volume, source and conversion
  • Confidentiality and access rules documented before configuration begins

HubSpot · Make · Zapier · Google Workspace · Stripe

Client confidentiality and privilege requirements are agreed in writing, with your counsel, before any system is configured.

Referral concentration is a risk nobody has quantified

If a third of the work comes from one relationship, that is worth knowing before the relationship changes.

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Find Out Where You Actually Stand

Eight categories, scored against your three closest competitors. We need nothing from you but your business name — every signal we check is already public.

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