Where you stand
Two halves, two audits. The External Audit scores the website and everything the world sees — on public signals, against your three closest competitors, free. The Internal Audit scores the CRM and how the business runs underneath — in a conversation, not a crawl.
What It Is
Most owners know something is leaking. Almost nobody can say where, or how far behind they are, because the evidence is spread across a dozen places nobody looks at in the same week.
The Score Card puts all of it in one document: eight categories, each scored, each with the findings behind the number, and the same eight for the three competitors you actually lose work to. Then the order they should be fixed in. What it cannot do is see inside your CRM — that is the internal audit, a conversation, and it is the second thing below.
The website, and everything the world sees. Eight categories, scored on what a customer — or an AI assistant answering for one — can already see. Free, and yours in two to three days.
The CRM, and what runs underneath — in a conversation. An hour with you, the five stages scored twenty points each: who owns what, whether the rules are written down, whether there is a system and it was touched today, what the record holds, whether reviews ask for themselves.
This cannot be done from outside, and we do not pretend to. It comes with the Full Score Card, or in week one of the Build — and it is the number the plan is measured against every quarter.
Example score. Yours arrives in two to three business days.
The Eight
Seven of these are read from what is already public. For the fifth we act like one customer, once: we submit your form on a weekday morning, call your number, then go quiet for two weeks and count what comes back. A system keeps following up. A person forgets.
Does the site load, work on a phone, and say what the business does? Whether a search engine or a language model can read it at all starts here.
The profile, the categories, the service areas, the hours. Usually claimed years ago by someone who has left, or never claimed at all.
Whether an assistant asked to recommend a local provider can find you, describe you correctly, and cite something. The stage with a closing window.
Volume, recency, distribution across platforms, and whether anybody replies. A five-star average on eleven reviews from 2019 is a finding, not a result.
What happens to an enquiry between arriving and being answered — and whether anyone follows up when it goes quiet. We act like one customer, once, and clock it.
Whether the name, address and phone number agree across every place they appear. Disagreement is both a ranking problem and a trust problem.
Licenses, insurance, affiliations, and whether any of it is visible to someone deciding between you and two competitors.
The stack, and what share of it is configured versus paid for. From outside we can see what your website loads; the rest is a conversation. CRM routinely scores zero — not misconfigured, absent.
How It Works
That is the whole ask. Every signal we check is one a customer — or a language model answering on their behalf — can already see.
Several findings are things an owner can fix in an afternoon without paying anyone. Where that is true, the document says so.
$0free
The front door. Enough to know whether there is a job here.
$2,500credited against a Build
The map, for the owner who wants to do it themselves — or wants to know exactly what they are buying.
Request One
No cost and no call required. If it makes the case for work we will say so plainly, and you are free to do it yourself.
Before You Ask
Your business name and the city you work in. Every signal in the eight categories is public — we are looking at what a customer or a language model can already see. There is no login to hand over and nothing to install.
Once, as a customer would. We submit your website form and call your listed number on a weekday morning, then go quiet and watch what happens for two weeks. We never book a visit or accept a quote, and the document tells you the day and time so you can see exactly what your business did.
Two to three business days for the score. The follow-up watch runs for fourteen days after that and arrives as an addendum.
The score is free. The Full Score Card is $2,500 — every finding written up, plus the internal audit: an hour's conversation with you that scores the five stages — and it is credited in full against a Build started within sixty days.
A score out of 100 across the eight categories, the same eight scored for your three closest local competitors, the findings behind each number, and which of the five stages each one belongs to. The internal audit is a conversation — it comes with the Full Score Card, or in week one of the Build.
It is a document, not a call. If it makes the case for work, we will say so plainly and you can do it yourself, hire someone else, or hire us. Several of the findings are things an owner can fix in an afternoon without paying anyone.
