Set Up
The website out front, built to get found. The CRM underneath — the platform you already pay for, or HubSpot — configured to how you actually work, with your rules written down. The website is its own line; so is every connection. Two, three or four weeks. Fixed, whichever it is.
The Website
Every Build starts with the website, because it is the part the world sees and the part the External Audit scores. It is built from our template for your trade — we are not a web design company, and that is why it is live in two weeks instead of two months.
Its job is narrow and it does it well: get found by search engines and AI assistants, say what you do in the first screen, and hand every enquiry to the CRM behind it as a record with a source and an owner — never to an inbox. Up to five service-area pages, the publishing foundation, schema for AI search, and one round of copy changes. No design rounds.
$3,500$2,500 on the Growth or Operate Plan
Two weeks. Built from our template for your trade. Its only job is to get found and hand every enquiry to the CRM as a record with a source and an owner. Buy it with a Build or on its own.
$1,000 waived on the Growth or Operate Plan, because the plan is what hosts and runs it. A business that already has a site it likes pays for the CRM work only.
Talk it throughWhy It Is a Separate Line
A number that says CRM should not have a website inside it. Priced on its own, the site is $3,500 whether it comes with a Starter or a Full Build, and a business that already has a site it likes pays for the CRM work only.
Built in the same two weeks as the Build when you buy both. The plans are what host and run the site, which is why the website is the one line a plan discounts. Software support after handover comes from your platform's own success team, or from the HubSpot Retainer if you want custom help on HubSpot.
The CRM
A business at this size was never set up with a system. The Build puts one in, and it does it in the only order that works: somebody has to own each job before the rules can be written down, and the rules have to exist before there is anything to configure.
Stages four and five — the record and getting found — start inside the Build and belong to the plan after it.
Hover a stage to see what it means
Somebody owns every job. Six job duties exist in every company; in an owner-operated one, two employees handle all six, so everything gets handled second. We put a name in each box — who answers, who quotes, who schedules, who chases, who collects, who is found.
Your pricing stops living in your head. Pricing brackets, travel zones, assignment logic and scheduling judgment come out of working memory and into rules another person could follow — and the system can apply.
There is a system, and it was touched today. In most audits the CRM, the shared inbox and the follow-up all score zero — not misconfigured, never installed. We select the platform against your requirements, then build it.
Every job has a source, a value and a status. Years of completed work with no record of what it cost or where it came from, spread across three places that disagree, becomes one record you can actually query.
A customer, or an AI assistant answering for one, can find you and cite you. Google profile, reviews that ask for themselves, local search and the answer-engine layer. The only stage with a closing window.
Week by Week
This is the Full timeline. Starter compresses it to two weeks and Standard to three; the phases and their order do not change.
Stop the active leaks. The Google profile claimed, the wrong phone number fixed, the form that went nowhere pointed somewhere. Most of it is free, and it is included in every build.
Its own line, built in the same window when you buy it with the Build. From our template for your trade, not designed from a blank page — we are not a web design company, and that is why it is live in two weeks instead of two months. One domain, structured so search engines and AI assistants can read and cite it, every form feeding the record, up to five service-area pages.
Platform selection against your written requirements, then rollout: pipelines, the rules encoded, the connections you bought live, the review cadence firing.
Training on video you keep, documentation in plain English, and the first month of the plan already running. Starter hands over at week two, Standard at week three, Full at week four.
Three Sizes
Three sizes for the CRM alone, priced from your Score Card because the Score Card is what tells us how much is missing. The website and the connections are their own lines on the same page, so nothing is hidden inside a bundle.
$3,000CRM only. Fixed.
Two weeks. Your platform, configured. For the business already paying for ISN, FieldPulse, Builder Prime or FollowUpBoss and using a fraction of it.
After handover your platform's own success team supports it. No retainer needed.
Talk it through$7,000CRM only. Fixed.
Three weeks. Your platform, plus HubSpot where it stops. For the business with a crew, whose platform holds the job but not the follow-up.
After handover your platform's success team covers the platform and HubSpot's support covers HubSpot. No retainer needed.
Talk it throughFrom $12,000CRM only. The Score Card sets the number.
Four weeks. The HubSpot build-out. For the business with no industry platform, or one it has outgrown, and years of jobs nobody recorded. Twelve thousand is the floor; the Score Card sets the number.
HubSpot's own support covers the product. For custom help after handover the HubSpot Retainer is an optional monthly line.
Talk it throughEach size contains the one below it. Connections are priced per line — $750 each, custom from $1,500 — and the website is $3,500. Everything appears as its own line on the same page.
Before You Sign
It depends on where your customers should live. If your industry platform — ISN, FieldPulse, Builder Prime, FollowUpBoss — already holds them and just needs configuring properly, that is Starter: $3,000, two weeks. If the platform holds the job but not the follow-up, Standard puts HubSpot's free tier alongside it: $7,000, three weeks. If there is no industry platform, or you have outgrown it, Full builds HubSpot as the system of record: from $12,000, four weeks. The Score Card says which before we quote. The website and the connections are their own lines, whichever size you choose.
No. It is its own line: $3,500, or $2,500 on the Growth or Operate Plan, built from our template in the same two weeks as the Build when you buy both. Keeping it separate means a business that already has a site it likes pays for the CRM work only, and nobody pays for a website inside a number that says CRM.
$750 each for a standard connection — your trade platform to the CRM, the phone line, accounting — native or built on Make, Zapier or n8n. A custom one is quoted fixed, from $1,500. None are folded into a Build price, so the page you sign shows every line.
ISN, FieldPulse, Builder Prime and FollowUpBoss come with their own success teams, and we set the handover up so you use them — no retainer needed. HubSpot's own support covers the product. For custom help on HubSpot after handover — new workflows, reports, changes to the rules — there is the HubSpot Retainer, an optional monthly line, or you buy the change as a fixed Customize quote.
Because the Score Card has already told us how much is missing. Quoting before it exists is guessing; quoting after it is arithmetic. If your business needs more connections or a custom one, that is a line on the same page, quoted the same way — fixed, never hourly.
On the Growth or Operate Plan, $1,000 of the website is waived, because the plan is what hosts and runs the site. The Build is not discounted: the software is priced for what it takes to build. The waiver is conditional — if the plan ends within six months of handover, it becomes payable.
No, and often you shouldn't. If your trade platform already holds the customer and comes with its own support, that is your CRM and we configure it. HubSpot comes in for what the platform doesn't do, starting free, or as the whole record when there is no industry platform at all.
About four hours in week one, when we get the rules out of your head, and an hour a week after that for approvals. The spare week in the schedule exists because approvals are the real constraint, not the build.
A plan. Care keeps it up and configured; Growth runs the content, reviews and reporting; Operate adds a working day a month. The Build without a plan is a system nobody is running.
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